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And all he's trying to do is help make it happen a little faster. But the way Mullenweg sees it, open is still going to win. Most people will tell you it feels like the future of tech hangs in the balance. There’s another 17-year-old company named Facebook that flies in the face of everything Mullenweg believes in, and is threatening to own the future of the internet.
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And yet its founding idea - that software should be available to everyone and editable by anyone, that communities can build great things together, that walled gardens always eventually fall - seems more tenuous than ever. It’s a $7.5 billion company, one of the biggest private companies in the industry. And he’s betting on it every way he can.Įighteen years after he first started working on WordPress, Automattic is more powerful than ever. Most of all, he believes that open-source software is the future of everything. He buys companies that make products he likes, and companies that have missions he believes in. He loves to read and write and work from anywhere, so he turned Automattic into a company that supports bloggers and promotes remote work. He loves jazz, which is why WordPress releases are named for jazz musicians.
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He started building web software because he wanted a place to store and share his photos he’s a blogger to the core, and loves anything that aids in the free expression of ideas on the internet. In every way that matters, Automattic is a reflection of Mullenweg (you could say he puts the “Matt” in Automattic). But there is one thing that binds the many products under the Automattic umbrella together: a bet on and belief in the open web and open-source software. He talks often about his desire to build "the Berkshire Hathaway of the internet," a holding company populated with the most ambitious and important products and services in tech. It'll be nice not to have to mount and dismount, and it'll work when I'm moving."įrom his always-connected RV, Mullenweg has continued to turn Automattic into a tech giant. "And," Mullenweg said, already planning his next upgrade, "SpaceX has announced they're going to do a mobile version, so whenever that comes, I'll redo the whole thing. "You can't drive around with it, and I think it's geo-locked to just the Wyoming region," but with two minutes of setup his RV gets broadband-quality internet. His SpaceX-built satellite internet receiver plugs right in and provides even faster speeds.
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"What we recently figured out was how to mount a Starlink on top," Mullenweg said. Insatiable gearhead, had a solution for the truck noise, too: a Sennheiser headset mic with awesome noise-cancellation. Suddenly, when Mullenweg signed on every morning to do his job as CEO of Automattic, one of the web's largest platforms and most powerful influences, he could do it from anywhere with a cell signal: like one time, last December, when he recorded a Web Summit panel from the side of Highway 97 in Northern California as logging trucks went by. carriers and combines them into a single Wi-Fi network. He's always been the guy who goes over to friends' houses and upgrades their router or just rewires the whole system: "So when I get this RV, what I ended up doing was I set up a multiple-cell phone modem router." It connects to all three major U.S. "I really love networking equipment," he said, in an effort to explain the story he’s about to tell. That makes Mullenweg one of the most powerful CEOs in tech, and one of the most important voices in the debate over the future of the internet.īut before we get to that, you have to hear about this RV. It’s also the owner of the booming ecommerce platform WooCommerce, Day One, the analytics tool Parse.ly and the podcast app Pocket Casts.
Since WordPress is open-source software, no company technically owns it, but Automattic provides tools and services and oversees most of the WordPress-powered internet. It’s best known as the company that runs, the hosted version of the blogging platform that powers about 43% of the websites on the internet. The tinkering is a part-time gig: Most of Mullenweg’s time is spent as CEO of Automattic, one of the web’s largest platforms. In between, he started doing some tinkering. He drove it all over the country, bouncing between Houston and San Francisco and Jackson Hole with plenty of stops in national parks. No, in the early days of the pandemic, Mullenweg bought an RV. In the early days of the pandemic, Matt Mullenweg didn't move to a compound in Hawaii, bug out to a bunker in New Zealand or head to Miami and start shilling for crypto.
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